John led a crowdsourcing session where we discussed different blog strategies.

Post Strategies

Provocative titles get 40% more click through.

Guest post - Should you do it. YES.  They bring their audience.

Balance the guest post with those more authoritative with less authority.

Balance different viewpoints and styles as well.

Post with pictures. 33.7 percent more click thru.

Do not use pictures that have copyright protection.

Scheduling Strategies

Schedule when you will write. Not always at the same time.

You have to respect the muse. Get a mini mole skin and write it down.

Schedule a time when you can have about 30 minutes of focused time to write your blog post.

Don't post all your blogs as soon as your write them.

Create a schedule of how often you will publish post and be consistent.

Create a backlog of drafts to be published later.

Category Strategies

Categories are easier for Google to rank because they are static.

Don't put more than one categories per post.  This will cause Google lowers your rank.

Don't have more than 8 Categories then you go off mission, don't waste time with it.  The more strategic you are the more you will rank better in the SEO.

Tags Strategies

While Categories should be minimal,  tags can be plentiful. 

No real limit.  Each post can have multiple tags.

Narrative Strategies

Our traditional faith is based on a narrative.

Every story has a Beginning, Middle and End.

Build a story around the transformation.

Build a story or series and break it up. It builds up suspense and anticipation.  It also builds up your draft count.

Build the strategy that God used to build the world. He broke it out into 7 days.